
YouTube's most-watched Korean pop music video, Girls' Generation's
"Gee," has earned 74,000,000 American views alone, even though most
mainstream US music fans have never heard of it. The song and video – a
calculated, colorful, choreographed affair that sees the nine-member
girl group smiling and winking for the camera in flirty outfits as they
change formations and soloists without a hitch – epitomize how Korean
pop music (K-Pop for short) has been able to break language barriers and
captivate a passionate US audience. More recently, acts have begun
turning the interest into profitable American tour stops and announcing
plans to officially release music stateside. And as if to officially
christen the genre's US crossover potential as an internet phenomenon,
Google will host a multi-act K-Pop concert at their California
headquarters on May 21st, which will be livestreamed on their YouTube
Presents channel. In the past, popular Korean acts (like BoA and Se7en)
made unsuccessful American debuts likely due to the fact that they were
molded by American record labels to be presented in a way they saw best
to break into the notoriously difficult market. Yet K-pop has garnered a
strong following without the help of any major American backing. K-Pop
is a mixture of trendy Western music and high-energy Japanese pop
(J-Pop), which preys on listeners' heads with repeated hooks, sometimes
in English. It embraces genre fusion with both singing and rap, and
emphasizes performance and strong visuals. Never very racy, K-pop could
easily slide into America's Top 40 market if correctly targeted at
children and teenagers.
The following are the 10 acts most likely to successfully crossover to America – as long as they're allowed to keep the same sounds and concepts that made them popular in Asia.
By Jeff Benjamin
 | One of South Korea's most notable acts, 2NE1
stands out for the wide array of sounds heard in their latest EP that
includes the club banger "I Am The Best," the slick electro-pop/hip-hop
"Hate You," and the emotionally charged "Ugly." 2NE1's genre-hopping and
large personalities bring Nicki Minaj's rap/singing approach to mind.
Without any push into the US, the group caught the eye of will.i.am, who
signed on to work on their American debut rumored to be released later
this year. Listeners can get a sample of what a will.i.am/2NE1
production sounds like with the track "Take On The World," currently
being used for a promotional video for Intel. The foursome's fierce
fashion even caught the eye of designer Jeremy Scott who has styled for
the group. Several of the members have strong English skills, and the
group won the award for "Best New Band In The World" for MTV Iggy, an
MTV initiative that showcases music from all over the world. |
 | Girls' Generation
have proven to be one of the top acts in Asia topping the charts in
both South Korea and Japan. The nine-member group recently unveiled
their first international single titled "The Boys" produced by Teddy
Riley (who worked with Michael Jackson) and released in English,
Japanese, and Korean versions. The group tested the waters for their US
debut (The Boys EP released in January on Interscope) by performing "The
Boys" on major television shows like The Late Show with David Letterman
and Live! With Kelly. A sub-unit consisting of three members, called
Girls' Generation TTS (also known as Taetiseo), recently became the
highest-charting K-Pop act on the Billboard 200 with their EP Twinkle at
Number 126. With concepts that range from adorable (see Korean single
"Oh!") to sexy (check out Japanese single "Mr. Taxi"), Girls' Generation
has both a versatility and coherence that define their broad appeal. |
 | Despite a nearly two-year hiatus, boy band BIGBANG
continues to be one of K-Pop's most established and popular groups.
Before their comeback this year, BIGBANG made a statement at the 2011
MTV European Music Awards by winning "Best Worldwide Act." The award was
voted on by fans and saw the group beating out Britney Spears and other
popular artists from all regions. The group reemerged with their Alive
EP, which included mid-tempo R&B-influenced ballads like "Blue" and
high-energy bangers like "Fantastic Baby." The set charted on the
Billboard 200 at Number 150 despite no physical release or active
promotion in America. BIGBANG members G-Dragon and TOP in particular
have caught the eyes of super-producer Diplo (who produced a track for
their duo project titled "Knock Out") and British pop singer Pixie Lott
(who features them on the track "Dancing On My Own" for the Japanese
release of her second album). |
 | The five-member Wonder Girls
stands as one of the few Korean acts to have a single chart on the
Billboard Hot 100 with English-language single "Nobody." The track
peaked at Number 76 in 2009 following their opening for a Jonas Brothers
tour as well as performances on "Wendy Williams" and "So You Think You
Can Dance." The group is serious about their American advancement,
living in New York and absorbing American culture while taking a break
from Asian promotions. Wonder Girls also had their own Teen Nick movie
special this year that produced the dubstep-inspired single "DJ Is Mine"
featuring School Gyrls. For their English music, popular songwriters
Claude Kelly (Christina Aguilera, Britney Spears, Kelly Clarkson),
Wynter Gordon (Jennifer Lopez, Mary J Blige), and even Nick Jonas have
all been confirmed to be working with the group. |
 | Originally introduced as a Korean version of the Pussycat Dolls, After School
stands out for their live performances. In one promotion cycle, the
entire group learned a drum-line routine for single "Bang!," and turned
to complicated tap dance for Korean track "Let's Step Up." As
electro-pop dance ballads, tracks like "Shampoo" and "Because Of You"
epitomize the genre-blending of K-pop. After School was also the very
first winner of the Billboard Japan award for K-Pop New Artist of the
Year. With a unique graduation system that keeps the line-up changing
(similar to the way the Pussycat Doll brand works), the group can stay
relevant and fresh. It's unclear if any of the current members (nine
girls are in the group at press time) can speak fluent English, but with
the shifting membership, if an American debut was eyed it would make
sense for their label to recruit English-speaking members. |
 | While BIGBANG represent the established boy bands of South Korea, Beast
embody a new wave of boy bands shaking things up. The group puts a
special emphasis on their vocals, heard in singles like "Fiction."
Interestingly, its membership is comprised of members who were either
kicked out of other popular groups or those that never launched. Their
music videos (including tracks like "Shock" and "Beautiful") already
boast millions of views and several members have proven their English
skills. |
 | Ailee es un nativo de Nueva Jersey que hizo su camino hacia el punto de mira de Corea del Sur a través de televisión de la realidad.
Ella fue apadrinado por un veterano de K-Pop artista, Wheesung, en un
episodio especial del show "El cantante y aprendiz", donde quedó en
primer lugar que cubre de Beyoncé "Halo".
Su primer single "Heaven", un enorme y duradero éxito en Corea del Sur,
es en realidad similar a la de "Halo", con grandes golpes de R & B
en medio de voces suaves y de gran alcance. El conocimiento de la cultura Ailee tanto americano y coreano pone buenas probabilidades en su potencial de cruce. |
 | De alta energía femenina Sistar
grupo pudo haber conseguido una de las mejores plataformas para la
atención de los EE.UU. cuando ganó el Número Uno inaugural para el
lanzamiento de la nueva cartelera Corea del K-pop Hot 100 de Billboard.
El single "So Cool" fue producido por uno de los equipos de producción
más grandes de Corea, Brave Brothers, que podría equipararse a RedOne en
Estados Unidos con su danza / producciones pop (ver también "¿Cómo te
atreves"). Hermanos Sistar y Valiente también lanzó recientemente la nueva descarada single "Sola".
El grupo realizó (junto con la bestia y SHINee) en el K-Pop Concert
Master de Billboard en Las Vegas este año, donde Dasom miembros
interactuaron con el público en Inglés. |
 | Con el reciente éxito de bandas de chicos, como una dirección y buscan el, sería absurdo no tomar un grupo como SHINee como serios contendientes por el cruce de América.
El quinteto ha publicado pegadiza Corea del electro-pop en sencillos
"Ring Ding Dong" y "Lucifer".; Reciente single "Sherlock" no sólo
muestra su énfasis en la cautivadora ganchos, pero también recuerda los
estilos vocales de los Jackson 5.
"Sherlock", en particular, es notable en todos los géneros como un
"remix híbrido," machacar a dos temas diferentes de su último EP, sigue
"pista" y "Nota". Varios miembros también se puede hablar Inglés. |
 |
Este grupo de chicas de cuatro miembros tiene un sonido versátil, desde
el gusano "Good-bye Baby" a las pistas sexy "Touch" y "Lips". Miss A
Fuego lanzó un solo rumor Inglés titulado "Love Alone", conectando con
el productor alemán (quien co-produjo Jason DeRulo de "Whatcha Say" y
Chris Brown, "Turn Up The Music"). La pista se muestra una comprensión de la música actual de pop estadounidense, y el grupo suena como en casa. |
Fuente: Rolling Stone
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